One Premier League club, whose current shirt sponsorship deal is worth more than £7million per season, has said that the offer presented by the nearest non- betting competitor was worth half of their current contract with a gambling firm. In the Premier League this season, West Ham, Wolves, Burnley, Southampton, Leeds, Crystal Palace, Newcastle and Fulham all have betting companies on the front of their shirts, while Aston Villa and West Bromwich Albion have gambling firms on their shirt sleeves. The ban was lifted two months later, but the league said such will be subject to scrutiny from an independent panel to ensure they reflect a "fair market value" and are not a means of distorting revenue to allow for greater spending under Financial Fair Play rules. Fresh alongside the famous black and white stripes is a new sponsor to replace the divisive Wonga - with Asian online gaming company FUN88, taking centre stage on the design in light blue font after agreeing a three-year deal with the club. Along with the introduction of a new sponsor, a simple scroll under the badge stating '125 years' to mark the milestone for the club, while red numbering will return to the back of the shirt and shorts. David Moyes admits Alan Shearer was RIGHT when pundit called... 'Two relegations and your luck is out... Newcastle fanzine criticises fellow supporters for flying... Newcastle boss Rafa Benitez turns up in Liverpool to greet... Sela will replace Chinese gambling firm Fun88 on the front of Newcastle's match day shirts. British media reported Newcastle's deal with events company Sela was worth 25 million pounds ($31.42 million) annually. After betting furore, the FA now offer live Cup... FA risk backlash from TV partners with chief executive... MARTIN SAMUEL: The FA pitch themselves as guardians of... FA DIG HEELS IN: Despite government calls, they WILL... Newcastle will play in the Champions League next season for the first time in 20 years after finishing fourth in the league in their first full season since the PIF-led takeover, which was rubber-stamped in October 2021. As well as sports marketing, the review will also consider online restrictions, wider marketing and the powers of the Gambling Commission as well as protections for online gamblers like stake and spend limits, advertising and promotional offers and whether extra protections for young adults are needed. FA risk backlash from TV partners with chief executive... FA DIG HEELS IN: Despite government calls, they WILL... MARTIN SAMUEL: The FA pitch themselves as guardians of... After betting furore, the FA now offer live Cup... Only the traditional top six clubs in the Premier League, together with Leicester (King Power), Southampton (LD Sports), Sheffield United (USG) and Brighton (American Express) do not have direct betting company shirt sponsors. NHS is hiding the true scale of deaths caused by... 'I can't have cancer, I'm a nurse': Single mother, 32, goes... The lazy map of the world: Laziest 20 nations are named and.