Website authority refers to what Google, Yahoo! and MSN Bing think of the website. A good link building service will focus on getting links from a variety of website with high authority. One way to get a general idea of a websites authority is too look at its PageRank. PageRank is a Google term that assigns a numeric rating to a webpage. A webpage with a 10 would be considered the highest authority and a webpage with a 0 the lowest. You can find the PageRank of a page by downloading the Google toolbar and turning on the PageRank option. The major key to search engine optimization still seems to be quality content provided in a consistent, rational package. Even some fairly simple sites rank well because they can provide the goods. However, a ton of broken links and a lot of coding errors coupled with horrible site navigation can make it difficult for the search engine to find its way around, much less recommend the site to its users. semantic seo The reason on site SEO is so important is that proper SEO techniques will help your site rank higher in the search engines. And the higher a site appears in the search results the more visitors it gets. When you make your pages search engine friendly you will usually have to edit their content and properly code the HTML. This article will go over some of the most important areas to focus on for your on site SEO. You have to make sure that these companies know what they are doing and have real people with real interest in link building that are making it for you. Don't waste your money on software that you are not sure will deliver what you are looking for. Page ranks for terms on link building are not that reliable also. A page that ranks well does not guarantee you that it will be effective. Write articles - Another way to improve your link strategy is to write articles. The reason you want to write articles is because this will help get your links out around the internet as opposed to just in certain places. If you want to build a lot links very quickly then you really need to write articles and submit them to many different article directories.